Television Studies provides an overview of the origins, central ideas, and intellectual traditions of this exciting field.
What have been the primary areas of inquiry in television studies? Why and how did these areas develop? How have scholars studied them? How are they developing? What have been the discipline’s key works? This book answers these questions by tracing the history of television studies right up to the digital present, surveying emerging scholarship, and addressing new questions about the field’s relationship with the digital. The second edition includes an examination of how internet-distributed services such as Netflix have adjusted the stories, industrial practices, and audience experience of television.
For all those wondering how to study television, or even why to study television, this new edition of Television Studies will provide a clear and engaging overview of key topics. The book works as a stand-alone introduction and, by placing key works in a broader context, can also provide an excellent basis for an entire course.
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New directions for textual analysis Notes 2: Audiences A prehistory of television studies' engagement with audiences The CCCS intervention The active audience Early fan studies The attack on active audience theory Television talk The ...
... than in decades of yore – a “mere” 18.5 million viewers weekly in the US alone for The Big Bang Theory in 2017, ... Television's diversification of offerings and its audiences' diversification of interests could be seen as a sign of ...
... focused on attempting to answer questions about the effects of media or their influence on audiences and societies. ... social science research moved toward models and theories that presumed media to be less powerful than earlier ...
McLuhan's theories of television hit a nerve in sixties popular culture as a generation tried to make sense of the ... those that did all the interpretive work for their audience, the latter those that left something to the imagination, ...
“screen theory” was being born. If the social sciences tradition risked focusing overmuch on the audience with its examination of media effects in a manner that disregarded the intricacies of the program under analysis, the humanistic ...
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