A Theory of SemioticsIndiana University Press, 1976 - 354 pages Eco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs-communication and signification-and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production. |
Table des matières
IntroductionToward a Logic of Culture | 3 |
Signification and Communication | 32 |
Theory of Sign Production | 151 |
Droits d'auteur | |
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accepted according actual addressee aesthetic approach articulation assume becomes called combinational communication complex concerned connotations considered constitutes continuum convey correlation corresponding cultural unit defined definition denotation devices distinguish elements established example exist experience explain expression fact field function give given human iconic insofar instance interpretation judgments kind labor language linguistic markers matter means mention musical nature notion object opposition perceptual performed pertinent phenomena physical position possible present problem production properties proposed question ratio received recognized referent relation relationship replica representation represents result rhetorical rules selection semantic semantic fields sememe semiotic sense sentence sign production sign-function sign-vehicle signal signification similar so-called social sort speaking statement structure studied suggests Suppose Table taken theory theory of codes things universe various verbal