Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business ManagementPierre Mora Board and Bench Publishing, 1 oct. 2014 - 300 pages Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars. |
Table des matières
| 1 | |
| 5 | |
The Biodynamic pioneer in Montalcino | 19 |
Wine Cooperatives Join Forces To reach in International markets | 41 |
German Wine cooperative evaluates strategic positioning | 53 |
Towards a new marketing strategy for Mont Tauch Cooperative | 79 |
Marketing Chilean Wine
Domestically Comparing wine sales at supermarkets and specialty wine shops | 97 |
Remaining competitive through fullcost accounting | 109 |
Keeping competitive in a rapidly growing wine market | 125 |
Case Study 09 The Great Cork Debate 2012 | 145 |
A Mendocino county biodynamic winemakers explores future directions | 157 |
Will joining a wine alliance improve quality and sales | 177 |
A branded wine in the universe of first great growths
| 199 |
A Bordeaux wine merchant evaluates future positioning | 211 |
Other wine business books from WAG | 225 |
Expressions et termes fréquents
Alliance des Crus analysis average Baron Philippe biodynamic wine Bordeaux wine Bourgeois du Médoc branded wines Brunello di Montalcino bulk wine Cariñena Chile classification closure company’s competitive consumption cooperative cork taint countries Cru Bourgeois customers Dark Horse Ranch decision distribution channels DOCG Dominio del Plata economic environmental estates Fitou focus France German wine global wine Grandes Vinos Grands Crus grapes growers growth hectares Horse Ranch Vineyard Huia important increase Jumbo Supermarket label Líder Médoc Mont Tauch Mouton Cadet natural cork phase Philippe de Rothschild portfolio production cost profit purchase region retail Sangiovese screw caps second wine segment selling sold Sonoma specific Stella strategy supermarkets sustainability trade variety vines vineyard Vinos y Viñedos wine business wine consumers wine farms wine industry wine market wine producers wine sector Winegrowers winemaking winery World of Wine Zealand Zealand wine