Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management

Couverture
Pierre Mora
Board and Bench Publishing, 1 oct. 2014 - 300 pages
0 Avis
Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.
 

Avis des internautes - Rédiger un commentaire

Aucun commentaire n'a été trouvé aux emplacements habituels.

Table des matières

Introduction
1
Huia Vineyards Sustainability as a Path to Success
5
The Biodynamic pioneer in Montalcino
19
Wine Cooperatives Join Forces To reach in International markets
41
German Wine cooperative evaluates strategic positioning
53
Towards a new marketing strategy for Mont Tauch Cooperative
79
Marketing Chilean Wine Domestically Comparing wine sales at supermarkets and specialty wine shops
97
Remaining competitive through fullcost accounting
109
Keeping competitive in a rapidly growing wine market
125
Case Study 09 The Great Cork Debate 2012
145
A Mendocino county biodynamic winemakers explores future directions
157
Will joining a wine alliance improve quality and sales
177
A branded wine in the universe of first great growths
199
A Bordeaux wine merchant evaluates future positioning
211
Other wine business books from WAG
225
Droits d'auteur

Expressions et termes fréquents

À propos de l'auteur (2014)

Pierre Mora is a professor at BEM Business School of Management in Bordeaux. He teaches Marketing for Small Business, Sustainable Marketing and Marketing for the Wine Sector, and is a leading economist and author.

Informations bibliographiques