Content Analysis: A Technique for Systematic Inference from Communications

analytical infrastructure approach aspects assessment attitudes basic chapter characteristics classical Communication Content compared complex concepts considered content analysis context unit counting culture defining discussion documents emperors employed establish evolved example fact figure findings framework frequency Gerbner Hadrian Iconodules ideal type idiolect illustration impressionistic indicate inferences inquiry instance interaction investigation involved issues judgement kind language LINGUISTIC RELATIVISM literary look major Marius mass mass media matrix matter means method multistage sampling multivariate analysis objective operation Orichalcum overall pattern perception personality Plutarch Political possible problem procedure produce PSYCHOLINGUISTICS psychological question range readers reality S. I. Hayakawa sample Science score significance simply Social Society sociogram SOCIOLINGUISTICS sort source materials speech community stage strategy symbols technique tend themes theoretical theory things trends validity variety various Venn diagram words writer