The New Medium of Print: Material Communication in the Internet Age
RIT Cary Graphic Arts Press, 2005 - 256 pages
Print is so familiar that it remains invisible to the average person. Frank Cost, associate dean of the College of Imaging Arts and Sciences at Rochester Institute of Technology and co-director of the RIT Printing Industry Center, has often wished for a small, fun-to-read book to give to people who were thinking about the world of print for the first time. Most of the available introductory books concentrate heavily on the technology, but say little about how people actually use print, let alone why. The New Medium of Print is a new kind of book: it provides an introduction to the underlying systems for the creation and distribution of print, as well as an exploration of its many and varied contemporary uses. This book is the first in the Printing Industry Center Series: a co-publication of RIT Cary Graphic Arts Press and RIT Printing Industry Center.
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one The Creation Production and Distribution of Print
The Value of Print
Adobe Adobe InDesign applications audience automated billboard catalog chips coated color commercial companies consumer copies corrugated cost counterfeit create customers decorative desktop digital printing direct mail displays distribution document electronic electrophotography enable example film finished flexible packages flexography foil stamping folding format graphics gravure InDesign inkjet printer Internet JCPenney Kodak laser laser printer layer lithography Lulu machine magazine manufacturing medium of print metal Motor Trend newspaper insert offset offset lithography offset printing old media operation outdoor advertising paper passport person photographic pieces plastic postal potato chips print advertising print communication print media printed products printing devices printing processes publishing purchase retail RFID RR Donnelley screen printing sheets substrate surface target television textiles tion transfer Wal-Mart Word Xerox