The New Medium of Print: Material Communication in the Internet Age

Couverture
RIT Cary Graphic Arts Press, 2005 - 256 pages
Print is so familiar that it remains invisible to the average person. Frank Cost, associate dean of the College of Imaging Arts and Sciences at Rochester Institute of Technology and co-director of the RIT Printing Industry Center, has often wished for a small, fun-to-read book to give to people who were thinking about the world of print for the first time. Most of the available introductory books concentrate heavily on the technology, but say little about how people actually use print, let alone why. The New Medium of Print is a new kind of book: it provides an introduction to the underlying systems for the creation and distribution of print, as well as an exploration of its many and varied contemporary uses. This book is the first in the Printing Industry Center Series: a co-publication of RIT Cary Graphic Arts Press and RIT Printing Industry Center.
 

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Table des matières

one The Creation Production and Distribution of Print
9
Formatting
27
Printing Processes
51
Print Finishing
65
Print Distribution
79
The Value of Print
95
Marketing Communications
135
Large Format and Outdoor Advertising
155
Printing in the Office
181
Apparel and Decorative Products
201
A New Industry Emerges
215
References
233
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