Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)
CRC Press, 19 avr. 2016 - 436 pages
In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe
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