books.google.fr - Though they work largely out of the public eye, political consultants-"image merchants" and "kingmakers" to candidates-play a crucial role in shaping campaigns. They persuaded Barry Goldwater to run for president, groomed former actor Ronald Reagan for the California governorship, helped derail Bill...https://books.google.fr/books/about/Democracy_for_Hire.html?id=OwQBDQAAQBAJ&utm_source=gb-gplus-shareDemocracy for Hire