Emerging Moral Vocabularies: The Creation and Establishment of New Forms of Moral and Ethical MeaningsLexington Books, 2006 - 241 pages A central observation of the social sciences has been that the modern age is one of constant change. This change has resulted in the emergence of new moral and ethical claims and understandings, which author Brian M. Lowe refers to as "moral vocabularies." Lowe skillfully seeks to explain conditions under which certain moral vocabularies are more likely to gain acceptance in the wider host society. By focusing on the animal rights and tobacco control movements, this absorbing work explores the process of moralization and the fragmentary nature of the emergence of new forms of moral and ethical meanings within the wider host society. Emerging Moral Vocabularies challenges the broad assertion that Western post-industrial societies are inevitably becoming more individualistic and self-centered, and instead encourages scholars to examine emerging forms of moral and ethical meanings, which create new moral boundaries. Book jacket. |
Table des matières
Memes Metaphors and Moral Vocabularies Competing Explanations of Moralistic Discourse | 1 |
Overview of Moral Vocabularies | 21 |
The Creation and Formation of Moral Vocabularies Resources and Moral Vocabularies | 43 |
The Animal Rights Movement Historical and Contemporary Incarnations | 63 |
Animal Rights as a Quasi Religion | 89 |
History in Smoke The Historical Emergence of the Enemies of Smoking | 117 |
On the Front Enemies of Tobacco | 147 |
Piercing the Veil Undermining Legitimacy and Status Politics | 179 |
Conclusion | 203 |
Bibliography | 219 |
227 | |
About the Author | |
Expressions et termes fréquents
addictive advertising American and/or Animal Liberation animal rights activists animal rights movement animal rights organization anti-cigarette anti-smoking movement anti-smoking/tobacco control movement anti-tobacco appear argues bacco Balkin become beliefs Brown and Williamson challenge cigarette smoking concern contemporary animal rights create cruelty denormalization documents Draize test emerged environmental example factory farming FARM forms of moral Glantz and Balbach groups host society human individual involved issues Jasper and Nelkin Klaidman Kluger Lakoff legitimacy lung cancer memes memetic ment metaphorical Michael Moore million moral and ethical moral claims moral entrepreneurs moral resources moral vocabulary nicotine non-smokers norms particular moral vocabulary perceived percent persons Philip Morris political practices promote protection public health religion religious respondents Richard Scruggs scientific significant Singer smoking and health social movement strategy suggests Tate tion tobacco companies tobacco control activists tobacco industry tobacco products United Unnecessary Fuss vegan vegetarian Wigand York Zegart