Management and Innovation in the Media Industry
This comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are doing so, and how innovation can help media companies to meet their development needs in the future. The primary focus o
Avis des internautes - Rédiger un commentaire
Aucun commentaire n'a été trouvé aux emplacements habituels.
Innovation and Creativity in the Media Industry What? Where? How?
Understanding Innovation in New and Young Media Firms
Applying Intellectual Property Rights Theory to the Analysis of Innovation Competition in Mass Media Content Markets A General Framework and ...
Towards a Methodological Foundation of Media Innovation Research
Promises and Challenges of Innovation Surveys The German Record Industry
STRATEGY AND INNOVATION PERFORMANCE
Transformations in the Media Industry Customization and Branding as Strategic Choices for Media Firms
Media Organizational Culture and Innovative Performance
Innovation through External Sourcing Activities An Overview of Major Trends and Patterns of the Telecommunications Service Provider Industry
Diffusion of Innovation in News Organizations Action Research of Middle Managers in Danish Mass Media
Decision Making by Newspaper Editors Understanding Values and Change
Social Piloting as Testing Methodology for Media Innovations
Managing Innovation in Audience Measurement The US Case Studies of BookScan and the Local People Meter
Strategies to Exploit the Advantages of New Targeting Technologies Realizing the Advertising Revenue Potential of Media Audiences
Autres éditions - Tout afficher
activities adoption advantage advertising analysis approach aspects audience brand broadcast chapter communication companies competition concept consumers costs create creation creativity deals decisions diffusion diffusion of innovations dimensions dynamism economic editors effects environment established example existing experience external factors focus further important improve included increase indicators individual influence inter-firm partnerships interest International involved Journal journalistic knowledge literature Management mass means measurement media content media firms media formats media industry methods models newspaper organizational organizational culture organizations performance potential practices preferences presented problems product innovation professional profits programming protection publishing question record regard relevant represent respondents role sector share shows significant social specific strategy structure survey technological telecommunications service providers television testing theory traditional unit University values variables viewers