International Communication: Continuity and ChangeBloomsbury Publishing, 27 déc. 2018 - 392 pages The third edition of International Communication examines the profound changes that have taken place, and are continuing to take place at an astonishing speed, in international media and communication. Building on the success of previous editions, this book maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalisation, deregulation and privitisation. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national and international perspectives. Each chapter contains engaging case studies which exemplify the main concepts and arguments. |
Table des matières
| 1 | |
2 Approaches to Theorizing International Communication | 39 |
3 Creating a Global Communication Infrastructure | 75 |
4 The Global MediaMarket | 109 |
5 The Global and the Local in Media Cultures | 153 |
6 Contraflow in GlobalMedia | 191 |
7 International Communication in the DigitalAge | 225 |
Glossary | 269 |
| 304 | |
| 351 | |
| 355 | |
Autres éditions - Tout afficher
Expressions et termes fréquents
advertising Africa agency American Arab argued Asia audience Britain British broadcasting cable cent channels children’s China Chinese Cold War commercial companies Continuity and Change corporations created cultural developing countries Disney distribution dominated economic English entertainment Europe European expansion exports Facebook films global communication global media Global South Google Hollywood ICANN increasingly India industry infrastructure Intelsat international communication internationally Jazeera journalism Korean languages Latin America launched major mass media media and communication Media Market Middle East million mobile newspapers NWICO operations organizations political popular programmes promote propaganda radio regional Reuters revenue role Russia satellite sector smartphone social media soft power Soviet Soviet Union technologies telecommunications telegraph telenovelas television Thussu trade transnational TV Globo UNESCO United US-based users Viacom Western worldwide YouTube Zee TV