Media Texts, Authors and Readers: A Reader

Couverture
David Graddol, Oliver Boyd-Barrett
Multilingual Matters, 1994 - 282 pages
A collection of 18 articles, most previously published, illustrating some recent applications of linguistics and literary criticism to the electronic mass media. They cover texts and linguistic theory, the structure of texts, the problem of authorship, and the role of the reader/viewer. One of four readers for use in an Open University course. Annotation copyright by Book News, Inc., Portland, OR
 

Table des matières

Three Models of Language Description
1
EncodingDecoding
14
A Question of Convergence
22
What is a Text?
40
Spoken and Written Modes of Meaning
51
The Texture of a Text
74
Hysterical Style in the Press
97
Film Languages
119
THE PROBLEM OF AUTHORSHIP
161
The Authoring of Saussure
171
An Oppositional Text
180
Stuart Hall
200
The Lively Audience
224
Television Pleasures
239
Developments
256
Index
273

David Graddol
136

Autres éditions - Tout afficher

Expressions et termes fréquents

Références à ce livre

Informations bibliographiques