Media Convergence: The Three Degrees of Network, Mass and Interpersonal Communication

The development of digital media presents a unique opportunity to reconsider what communication is, and what individuals, groups, and societies might hope to accomplish through new as well as old media. At a time when digital media still provoke both utopian and dystopian views of their likely consequences, Klaus Bruhn Jensen places these ‘new’ media in a comparative perspective together with ‘old’ mass media and face-to-face communication, restating the two classic questions of media studies: what do media do to people, and what do people do with media?

Media Convergence makes a distinction between three general types of media: the human body enabling communication in the flesh; the technically reproduced means of mass communication; and the digital technologies facilitating interaction one-to-one, one-to-many, as well as many-to-many.

Features include:

• case studies, including mobile phones in everyday life, the Muhammad cartoons controversy and climate change as a global challenge for human communication and political action
• diagrams, figures, and tables summarizing key concepts beyond standard ‘models of communication’
• systematic cross-referencing. Major terms are highlighted and cross-referenced throughout, with key concepts defined in margin notes.