Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand AnniversarySpringer, 22 juil. 2015 - 146 pages The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics. |
Table des matières
| 1 | |
1 Marketing the 50th Anniversary Brand Management and the Cultural Value of the Doctor | 27 |
2 Merchandising the 50th Anniversary Public Service Consumption in the Name of the Doctor | 56 |
3 Mediatizing the 50th Anniversary Cinematic Liveness and the Developing Art of the Doctor | 80 |
References | 109 |
| 140 | |
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Expressions et termes fréquents
3D cinema 3D TV 50th anniversary aesthetics Afterparty analysis anniversary special argue audiences award Basingstoke BBC Wales BBC Worldwide BBC's Bloomsbury Academic Booth brand anniversaries brand management British commemorative commercial contemporary cultural value Dalek decommoditization diegetic Digital discourses Doctor Who Live Doctor Who Magazine Doctor Who's 50th Doctor Who's anniversary DotD episode ExCeL Celebration Fan Cultures fan service fandom fiftieth film Gray Hills hype I.B. Tauris industry integrated inter-paratextual Johnson legitimating marketing Matt Smith media anniversary media events memory merchandise meta-paratextual Movie narrative negative parallax Palgrave Macmillan Panini UK para-paratextual paratexts paratextual array Paul McGann Pixley programme programme's promotional Public Service Broadcasting public service consumption release Routledge Science of Doctor screen SDCC show's showrunner souvenirs status Steven Moffat story storytelling TARDIS Television textual tie-in tion trailer transmedia TV show Unfolding Event University Press viewers Whoniverse William Hartnell Worldwide's York and London