Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary

Springer, 22 juil. 2015 - 146 pages
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

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Table des matières

Media Anniversaries Brand Paratext Event and the Hype of the Doctor
1 Marketing the 50th Anniversary Brand Management and the Cultural Value of the Doctor
2 Merchandising the 50th Anniversary Public Service Consumption in the Name of the Doctor
3 Mediatizing the 50th Anniversary Cinematic Liveness and the Developing Art of the Doctor
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À propos de l'auteur (2015)

Matt Hills is Professor of Film and TV Studies at Aberystwyth University. He is the author of five previous books, including Fan Cultures (2002), Triumph of a Time Lord (I.B. Tauris, 2010) and forthcoming from I.B. Tauris, Torchwood. Matt Hills is a regular reviewer for, and has published widely on Doctor Who and media fandom.

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