Arguing for a General Framework for Mass Media ScholarshipSAGE, 11 déc. 2008 - 416 pages "Arguing for a General Framework for Mass Media Scholarship challenges scholars and students to consider and reconsider what we know about media and how we think about media. As such, the book provides an important framework for thinking about knowledge—regardless of the discipline... The text provides all of the necessary tools to move the field forward in a way that will increase the rigor of the work being done and augment the overall profile of the discipline." In this groundbreaking book, W. James Potter presents an innovative perspective to media scholars and students who are frustrated with the fragmentation of research findings across so many journals, books, and fields. Arguing for a General Framework for Mass Media Scholarship presents a clear plan for a more efficient way to build knowledge about the mass media so that it can be better organized and made more useful.
"The book will play an important role in providing structure to a broad, fragmented discipline. I believe it will, at the very least, create important dialogues about what we now know/understand about areas of mass media, and where we should move as a discipline... This book is clearly a ′call to arms′ for mass media scholars to ratchet up the quality of research (and what we know), to see the interconnections within and among strands of scholarship, and to move forward in a more efficient, organized manner. Professor Potter should be commended for this." —Roger Cooper, Ohio University "This book is...that call to action that comes forward every few years, to wake us up and challenge our ways of doing things, not by being radical, but via synthesis... I′ve been waiting for several years for a book like this." |
Table des matières
2 | |
Chapter 2 Introduction to the General Framework | 27 |
Part II Explaining the Media Organizations Facet | 45 |
Chapter 3 Mass Media Organizations Line of Thinking | 46 |
Chapter 4 Business Strategies | 59 |
Chapter 5 Marketing Strategies | 72 |
Chapter 6 Employment Strategies | 82 |
Part III Explaining the Media Audiences Facet | 95 |
Chapter 13 Message Formulas and ConventionsGeneral | 198 |
Chapter 14 Message Formulas and Conventions by Genre | 208 |
Chapter 15 Critique of Media Message Scholarship | 229 |
Part V Explaining the Media Effects Facet | 241 |
Chapter 16 Media Effects Line of Thinking | 242 |
Chapter 17 Conceptualizing Media Influence and Media Effects | 260 |
Chapter 18 Designing Media Effects Studies | 290 |
Part VI Conclusion | 315 |
Chapter 7 Media Audience Line of Thinking | 96 |
Chapter 8 Audience Cognitive Algorithms | 115 |
Filtering Media Messages | 141 |
Meaning Matching | 161 |
Meaning Construction | 174 |
Part IV Explaining the Media Messages Facet | 189 |
Chapter 12 Media Message Line of Thinking | 190 |
Chapter 19 Integration of Explanations | 316 |
326 | |
367 | |
379 | |
About the Author | 394 |
Autres éditions - Tout afficher
Arguing for a General Framework for Mass Media Scholarship W. James Potter Affichage d'extraits - 2009 |
Arguing for a General Framework for Mass Media Scholarship W. James Potter Aucun aperçu disponible - 2008 |