Journalism and Mass Communication in Africa: CameroonFestus Eribo, Enoh Tanjong Lexington Books, 2002 - 168 pages Journalism and Mass Communication in Africa provides the first in-depth analysis of the evolution of mass communication and the impact of new media technologies in Cameroon. Written and edited by African scholars, this one-stop volume maps out, for the student of international communications and the Africa specialist, the changing media ecology of Cameroon and provides practical survey methods for communication research. The work details the impact mass public communication has had on the empowerment of Cameroon's 15 million people and the development of grassroots participatory democracy. It offers new insight into the development of Cameroon's state and privately owned oral, print, and electronic media and analyzes the growth of the West African country's public relations, advertising, and publishing industries. |
Table des matières
Evolution of the Media in Cameroon Muluh Henry Ndoh Bertha | 3 |
Public Perceptions of Cameroonian Journalists Enoh Tanjong George A Ngwa | 17 |
Communication and the Empowerment of the People George A Ngwa | 25 |
Aesthetic Approach to Television Program Production Bisong Divine Epey | 31 |
Effective Public Communication Victor Ngu Cheo | 41 |
Public Relations Practice in Cameroon Diffang Funge Victor N Cheo Muluh Henry and Julius Che Tita | 51 |
The Growth and Development of Advertising Diffang Funge | 59 |
The Development of Book Publishing Julius Che Tita | 65 |
Using Survey Methods in Communication Research Enoh Tanjong | 105 |
Content Analysis and Its Uses in Africa Matt Mogekwu | 121 |
Beyond Cameroon Model Content Analysis from East and West Africa Charles Okigbo Festus Eribo Mary N Kizito and Christine Kyayonka | 133 |
Selected Media in Cameroon | 151 |
| 155 | |
| 163 | |
Contributors | 167 |
About the Editors | |
Autres éditions - Tout afficher
Journalism and Mass Communication in Africa: Cameroon Festus Eribo,Enoh Tanjong Affichage d'extraits - 2002 |
Journalism and Mass Communication in Africa: Cameroon Festus Eribo,Enoh Tanjong Affichage d'extraits - 2002 |
Expressions et termes fréquents
activities advertising aesthetic elements African countries African media agencies analyze audience Bafoussam Bamenda broadcast Camer Cameroonian journalists chapter cinema coding colonial communica communication in Africa communication in Cameroon communication scholars concept content analysis CRTV cultural data analysis data collection definition Douala economic educational electronic media Eribo example film formulation French Garoua important interest interview Journalism and Mass Kenya knowledge language literature major mass communication mass communication research mass media measurement media effects media in Africa media in Cameroon munication Nigeria percent political population problem production public communication public relations publishing industry questionnaire questionnaire construction questions radio and television radio stations research design research in Africa research methods research process respondents sampling scientific method selected significant social speaker speech steps stories survey research techniques television producers Third World tion University of Buea variables Yaounde ΩΩΩ