Children's TV and Digital Media in the Arab World: Childhood, Screen Culture and Education

Naomi Sakr, Jeanette Steemers
Bloomsbury Academic, 30 mars 2017 - 248 pages
Who analyses children's screen content and media use in Arab countries, and with what results? Children, defined internationally as under-18s, account for some 40 per cent of Arab populations and the proportion of under-fives is correspondingly large. Yet studies of children's media and child audiences in the region are as scarce as truly popular locally produced media content aimed at children. At the very time when conflict and uncertainty in key Arab countries have made local development and diversification of children's media more remote, it has become more urgent to gain a better understanding of how the next generation's identities and worldviews are formed. This interdisciplinary book is the first in English to probe both the state of Arab screen media for children and the practices of Arabic-speaking children in producing, as well as consuming, screen content. It responds to the gap in research by bringing together a holistic investigation of institutions and leading players, children's media experiences and some iconic media texts.With children's media increasingly linked to merchandising, which favours US-based global players and globalizing forces, this volume provides a timely insight into tensions between differing concepts of childhood and desirable media messages.

À propos de l'auteur (2017)

Naomi Sakr is Professor of Media Policy at the University of Westminster and Director of the Arab Media Centre (part of the University of Westminster's Communication and Media Research Institute). Her publications include Satellite Realms: Transnational Television, Globalization and the Middle East; Arab Television Today; Transformations in Egyptian Journalism and, and, as editor, Women and Media in the Middle East: Power through Self-Expression; Arab Media and Political Renewal: Community, Legitimacy and Public Life and Arab Media Moguls (all published by I.B.Tauris)Jeanette Steemers is Professor of Media and Communications at the University of Westminster. Her publications include Creating Preschool Television: A Story of Commerce, Creativity and Curriculum; Selling Television: British Television in the Global Marketplace; co-author of European Television Industries (with Petros Iosifidis) and co-editor of Media in Europe Today (with Leen d'Haenens) and European Media in Crisis: Values, Risks and Policies (with Josef Trappel)

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