Fanning the Flames: Fans and Consumer Culture in Contemporary Japan

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William W. Kelly
SUNY Press, 2012 - 212 pages
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Fanning the Flames examines the worlds of fans in the exuberant and commercialized popular culture of contemporary Japan. The works collected here profile denizens of all-night rap clubs; sumo stable patrons; passionate fan clubs of a professional baseball team; enthusiasts of traditional rakugo storytelling; a club of middle-aged female fans of a popular music star; youthful followers of Japan’s longest-running rock band; vinyl record collectors; and a thriving community of girls and women who produce and devour amateur comics. Grounded in close, often extended fieldwork with the fans themselves, each case study is an effort to understand both the personal pleasures and political economies of fandoms. The contributors explore the many ways that fans in and of Japanese mass culture actively search for intimacy and identity amid the powerful corporate structures that produce the leisure and entertainment of today’s Japan.
 

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Table des matières

Locating the Fans WILLIAM W KELLY
1
Rap Fandom and Consumer Culture in Japan IAN CONDRY
17
Negotiating FanStar Relationships in Japanese Popular Music CHRISTINE R YANO
41
Proximity and Exchange at a Japanese Rock Concert CAROLYN S STEVENS
59
What Fans Make of Professional Baseball in Modern Japan WILLIAM W KELLY
79
The Role of the Patron in Sumo R KENJI TIERNEY
107
Promoting the Art Creating Community Inventing Selves LORIE BRAU
127
The Japanese Case SHUHEI HOSOKAWA and HIDEAKI MATSUOKA
151
The Pleasure and Politics of Japans Amateur Comics Community MATTHEW THORN
169
Glossary of Japanese Terms
189
Contributors
199
Index
201
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À propos de l'auteur (2012)

William W. Kelly is Professor of Anthropology and Sumitomo Professor of Japanese Studies at Yale University. He is the author of Deference and Defiance in Nineteenth-Century Japan.

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