...we form unfavorable attitudes toward objects we associate with mostly undesirable characteristici. Specifically, the subjective value of each attribute...probability that the object has the attribute in question. (Ajzen. l988. p. 32l In terms of Ibis discussion, the object's (positively or negativelyl valenced...

...mostly undesirable characteristics. Specifically, the subjective value of each attribute comributes to the attitude in direct proportion to the strength...probability that the object has the attribute in question. (Ajzen. 19gg, p. 32i 1n terms of this discussion, the object's (positively or negatively1 valenced...

...behaviour in question to positively or negatively valued outcomes. The outcome's subjective value, in turn, contributes to the attitude in direct proportion to...the belief, ie the subjective probability that the behaviour will lead to the outcome in question. Formally, this can be expressed as (3.39) 37 The strength...

...performance of the behaviour is positively or negatively valued. Specifically, the outcome's subjective value contributes to the attitude in direct proportion to...the belief, ie, the subjective probability that the behaviour will produce the outcome in question. This was computed as: ATBr cc£b; e" where "r" is the...

...performance of the behaviour is positively or negatively valued. Specifically, the outcome's subjective value contributes to the attitude in direct proportion to...the belief, ie the subjective probability that the behaviour will produce the outcome in question. Second are beliefs informing personal norms which are...