Strategic Issues Management: Organizations and Public Policy ChallengesSAGE Publications, 23 sept. 2008 - 412 pages Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization's "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. |
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... Industrial management—Social aspects— United States. 3. Strategic planning—United States. 4. Public relations—United States. 5. Industrial policy—United States. I. Palenchar, Michael J. II. Title. HD59.5.H42 2009 659.2—dc22 2008017669 ...
... Industrial management—Social aspects— United States. 3. Strategic planning—United States. 4. Public relations—United States. 5. Industrial policy—United States. I. Palenchar, Michael J. II. Title. HD59.5.H42 2009 659.2—dc22 2008017669 ...
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Table des matières
Preface | |
Issues Management as an Organizational and Academic Discipline | |
A Search for Order | |
Scanning Identifying Monitoring Analyzing and Priority Setting | |
Getting the House in Order | |
Chapter 5 Special Interest Activists as Foes or Allies | |
Argument Structures and Zones of Meaning | |
Chapter 7 Obligations and Constraints on Issues Communication | |
Chapter 8 Issues Management and Crisis Communication | |
Balancing Public WellBeing With Technology | |
Marketing and SIM | |
About the Authors | |
Autres éditions - Tout afficher
Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath,Michael J. Palenchar Aucun aperçu disponible - 2008 |
Expressions et termes fréquents
ability achieve actions activists activities advertising advocates agencies analysis approach assessment associated become believe brand equity business planning campaign challenge chapter chemical communication companies concerns Continued corporate responsibility create crisis critics culture debate decision define demonstrate dialogue discussion effective efforts engage environment environmental ethical evaluation executives expectations fact frame functions governmental groups harm important increase individuals industry instance interest interpretation involved issues communication issues management key publics lead legislation manufacturing matters means monitoring occur operations opinion organization organizational performance persons planning political position practices principles problems protect public policy public relations reason regarding regulation relationships reporters requires result rhetorical risk risk communication role safety seek social society stakeholders stakes standards strategic theory tion trends understand various voices