Strategic Issues Management: Organizations and Public Policy Challenges

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SAGE Publications, 23 sept. 2008 - 412 pages
Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization's "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies.

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Table des matières

Preface
Issues Management as an Organizational and Academic Discipline
A Search for Order
Scanning Identifying Monitoring Analyzing and Priority Setting
Getting the House in Order
Chapter 5 Special Interest Activists as Foes or Allies
Argument Structures and Zones of Meaning
Chapter 7 Obligations and Constraints on Issues Communication
Chapter 8 Issues Management and Crisis Communication
Balancing Public WellBeing With Technology
Marketing and SIM
References
Index
About the Authors
Droits d'auteur

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À propos de l'auteur (2008)

Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008). Heath has 3 decades′ experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know--key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics.

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