How Google WorksGrand Central Publishing, 23 sept. 2014 - 320 pages Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive. Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive. Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that. |
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... John Hanke's Niantic Labs was one of our early experiments in process-breaking. John joined us in 2004 when we acquired Keyhole, which provided the technology that helped us launch Google Earth. John was CEO and cofounder of Keyhole ...
... John Hanke's Niantic Labs was one of our early experiments in process-breaking. John joined us in 2004 when we acquired Keyhole, which provided the technology that helped us launch Google Earth. John was CEO and cofounder of Keyhole ...
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... John should start his new venture, but he should do it within Google. We had a few autonomous units operating within Google at that time. John's venture, which he called Niantic Labs, included a separate compensation structure and ...
... John should start his new venture, but he should do it within Google. We had a few autonomous units operating within Google at that time. John's venture, which he called Niantic Labs, included a separate compensation structure and ...
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... John Hanke it had a strong leader. They got the product right. They had the insight that digital technologies could be used to create amazing game-playing experiences in the physical world, and so far that looks like a sound bet. None ...
... John Hanke it had a strong leader. They got the product right. They had the insight that digital technologies could be used to create amazing game-playing experiences in the physical world, and so far that looks like a sound bet. None ...
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... John explained to Larry what he was doing. Larry's response, John later told us, was to tell John that office space was something the Alphabet facilities team could take care of for him. Instead, Larry suggested that they spend the time ...
... John explained to Larry what he was doing. Larry's response, John later told us, was to tell John that office space was something the Alphabet facilities team could take care of for him. Instead, Larry suggested that they spend the time ...
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... John.) The ethos is always to build the prototype as cheaply as possible, and to worry about scaling only after the prototype fails to fail. This was how Google innovations such as the Street View car got started, and this is the ...
... John.) The ethos is always to build the prototype as cheaply as possible, and to worry about scaling only after the prototype fails to fail. This was how Google innovations such as the Street View car got started, and this is the ...
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