How Google WorksGrand Central Publishing, 23 sept. 2014 - 320 pages Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive. Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive. Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that. |
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... insights, not market research A period of combinatorial innovation Don't look for faster horses Optimize for growth ... Insight that can't be taught Expand the aperture Everyone knows someone great Interviewing is the.
... insights, not market research A period of combinatorial innovation Don't look for faster horses Optimize for growth ... Insight that can't be taught Expand the aperture Everyone knows someone great Interviewing is the.
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... insights were very interesting, and were perhaps what they needed, but were practically impossible to implement. They looked at us in an almost avuncular way, as if they were the wise parents and we the ebullient, bright, hopelessly ...
... insights were very interesting, and were perhaps what they needed, but were practically impossible to implement. They looked at us in an almost avuncular way, as if they were the wise parents and we the ebullient, bright, hopelessly ...
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... insights, thinking big and acting small, de-risking technology and business, and taking on “roofshot” projects as well as “moonshots.” And we conclude by reasking ourselves another favorite question: What could be true in five years ...
... insights, thinking big and acting small, de-risking technology and business, and taking on “roofshot” projects as well as “moonshots.” And we conclude by reasking ourselves another favorite question: What could be true in five years ...
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... could attract the best CEOs, the ambitious visionaries who want to solve big problems with technology, and give them an environment where they can thrive at scale. Still bet on technical insights There was another reason the.
... could attract the best CEOs, the ambitious visionaries who want to solve big problems with technology, and give them an environment where they can thrive at scale. Still bet on technical insights There was another reason the.
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... insights. We list several examples of technical insights later in the book, but recently we came across a new one that demonstrates just how powerful they can be. A few years ago, a Google engineer named Jim McFadden, who was part of ...
... insights. We list several examples of technical insights later in the book, but recently we came across a new one that demonstrates just how powerful they can be. A few years ago, a Google engineer named Jim McFadden, who was part of ...
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