How Google WorksGrand Central Publishing, 23 sept. 2014 - 320 pages Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive. Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive. Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that. |
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... quickly and didn't look back. He didn't have all the answers, but he knew he had to act. The core principle we espouse in How Google Works is still absolutely true: The only way to succeed in business in the twentyfirst century is to ...
... quickly and didn't look back. He didn't have all the answers, but he knew he had to act. The core principle we espouse in How Google Works is still absolutely true: The only way to succeed in business in the twentyfirst century is to ...
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... quickly in the effort). So we wondered, What if you could figure out a way to think big (solving big problems by taking advantage of big-company assets such as talent, resources, and technology) while simultaneously acting small ...
... quickly in the effort). So we wondered, What if you could figure out a way to think big (solving big problems by taking advantage of big-company assets such as talent, resources, and technology) while simultaneously acting small ...
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... quickly spread among Googlers. In his manifesto, Luiz correctly called out the “overglamorization” of the moonshot 10X dogma at the expense of the very real accomplishments of “methodical, relentless, persistent pursuit of 1.3–2X ...
... quickly spread among Googlers. In his manifesto, Luiz correctly called out the “overglamorization” of the moonshot 10X dogma at the expense of the very real accomplishments of “methodical, relentless, persistent pursuit of 1.3–2X ...
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... quickly. It forces us to look at what's different today and then imagine what could happen if that trend continues or accelerates into the future. So what's different today? The thing that has really astonished us recently is the rapid ...
... quickly. It forces us to look at what's different today and then imagine what could happen if that trend continues or accelerates into the future. So what's different today? The thing that has really astonished us recently is the rapid ...
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... quickly crawl an index of online data and content that was growing exponentially.12 We made search faster and available in more languages, and improved our user interface to make it easier to use. We added maps and better local results ...
... quickly crawl an index of online data and content that was growing exponentially.12 We made search faster and available in more languages, and improved our user interface to make it easier to use. We added maps and better local results ...
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