How Google WorksGrand Central Publishing, 23 sept. 2014 - 320 pages Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive. Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive. Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that. |
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... successes and some impressive failures. In fact, starting from first principles was what got Google going. One night I had a dream (literally) and woke up thinking... what if you could download the whole Web and just keep the links? So ...
... successes and some impressive failures. In fact, starting from first principles was what got Google going. One night I had a dream (literally) and woke up thinking... what if you could download the whole Web and just keep the links? So ...
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... success story with over 25,000 employees. Impressive, to be sure, but that was a long time ago. Five years later, Google is a subsidiary of Alphabet, and we have grown into a much bigger (over 60,000 employees, $75+ billion revenue) and ...
... success story with over 25,000 employees. Impressive, to be sure, but that was a long time ago. Five years later, Google is a subsidiary of Alphabet, and we have grown into a much bigger (over 60,000 employees, $75+ billion revenue) and ...
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... successful in achieving that goal. Perhaps our avuncular friends from those big, mature companies were right. Our conclusion: Practicing what we preach in How Google Works gets very difficult when a company gets big. In his 2013 ...
... successful in achieving that goal. Perhaps our avuncular friends from those big, mature companies were right. Our conclusion: Practicing what we preach in How Google Works gets very difficult when a company gets big. In his 2013 ...
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... success, and it paved the way for Pokémon Go, the gaming craze created by Niantic (in partnership with the Pokémon ... successful, and Google got to see that this experiment of giving a strong leader the means to create a start-up within ...
... success, and it paved the way for Pokémon Go, the gaming craze created by Niantic (in partnership with the Pokémon ... successful, and Google got to see that this experiment of giving a strong leader the means to create a start-up within ...
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... important metric at the time was video views, which Jim McFadden's system had recently so admirably boosted. Cristos came from commerce, where success is measured by how much people spend. Cristos decided that the equivalent of money.
... important metric at the time was video views, which Jim McFadden's system had recently so admirably boosted. Cristos came from commerce, where success is measured by how much people spend. Cristos decided that the equivalent of money.
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