Media Semiotics: An Introduction, Second EditionManchester University Press, 5 juil. 2002 - 240 pages Media Semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men's style magazines, docusoaps and 'realityTV', digital interactive television, and mobile phone text messaging. |
Table des matières
Signs and myths | 5 |
Advertisements | 28 |
Magazines | 55 |
Droits d'auteur | |
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advertising audience Barthes BBC1 Big Brother broadcast CALIFORNIA/SANTA CRUZ camera channels chapter characters cinema computer games connotations constructed conventions Crimewatch CRUZ The University culture decode denoted desire discourse discussed documentary docusoap drama encode example film gender genre grammes iconic signs identity ideological individual subjects instance interactive television intertextual involvement kinds Lady Victoria Hervey language linguistic signs masculine media texts medium men's world metonymically mirror stage myth mythic meanings naturalised newspapers object particular Peter Sissons photograph picture pleasure polysemic position reader reading realism reality relation relationship represent role scopophilia semiotic analysis semiotic methods sense sexual shots signified signs and codes soap opera social meanings society spectator stories structure subject-position syntagm television fiction television programmes theory tion University Library UNIVERSITY UNIVERSITY OF CALIFORNIA/SANTA users Victor Meldrew viewer visual signs VW Golf watching women women's magazines Wonderbra