books.google.fr - As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality...https://books.google.fr/books/about/Chinese_Economic_Transition_and_Internat.html?hl=fr&id=hHvAi53-F8cC&utm_source=gb-gplus-shareChinese Economic Transition and International Marketing Strategy