The Coffee Book: Anatomy of an Industry from Crop to the Last Drop

Couverture
New Press, The, 1 mai 2012 - 272 pages
A history of coffee from the sixth century to Starbucks that’s “good to the last sentence” (Las Cruces Sun News).
 
One of Library Journal’s “Best Business Books”
 
This updated edition of The Coffee Book is jammed full of facts, figures, cartoons, and commentary covering coffee from its first use in Ethiopia in the sixth century to the rise of Starbucks and the emergence of Fair Trade coffee in the twenty-first. The book explores the process of cultivation, harvesting, and roasting from bean to cup; surveys the social history of café society from the first coffeehouses in Constantinople to beatnik havens in Berkeley and Greenwich Village; and tells the dramatic tale of high-stakes international trade and speculation for a product that can make or break entire national economies. It also examines the industry’s major players, revealing the damage that’s been done to farmers, laborers, and the environment by mass cultivation—and explores the growing “conscious coffee” market.
 
“Drawing on sources ranging from Molière and beatnik cartoonists to the Food and Agriculture Organization, the authors describe the beverage’s long and colorful rise to ubiquity.” —The Economist
 
“Most stimulating.” —The Baltimore Sun
 

Table des matières

Title Page
Backlash to the Enfeebling Liquor
The Drink of the Modern
Life on the Farm
The International Travels of the Humble Coffee Bean
The Rise of the International Coffee Trade
The Corporations and the Communist Threat
The Coffee Crisis
The Bottom Line
Health Marketing and the MegaRoasters
The Specialty Coffee Boom
The Sustainable Coffee Buzz
ThirdParty Certification
Going Mainstream
Index
Droits d'auteur

Autres éditions - Tout afficher

Expressions et termes fréquents

À propos de l'auteur (2012)

Author of Window Seat, Gregory Dicum has written for the New York Times Magazine, Harper's, Salon, Travel + Leisure, New York, and Mother Jones. He is a contributing editor at Other magazine and writes a biweekly column for the San Francisco Chronicle. Nina Luttinger has worked as a private coffee and tea industry consultant and freelance writer and at TransFair USA. They live in San Francisco.

Informations bibliographiques