Mass Communication In India: A Sociological Perspective

Couverture
SAGE, 5 nov. 2005 - 223 pages
This book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Placing his argument in the global context within which mass communication takes place, the author:
- Emphasizes the distinction between communication and mass communication—the former being a two-way exchange and the latter mostly a one-way communication.
- Discusses the relevance of mass communication for the largely illiterate population of India, with particular reference to the type of media content and the inadequacy of conventional schooling.
- Discusses the rapid technological progress in the world in recent decades in the context of digitalization, computerization and media convergence, as well as the global nature of mass communication.
- Highlights that almost half the world`s population remains untouched by the communications revolution even at the beginning of the 21st century.
- Examines the potential of EDUSAT, the educational satellite launched recently, as a means to bring education and information to all sectors of the Indian population.
 

Table des matières

Preface8
8
Chapter 2EARLY YEARS OF THE PRINT MEDIA47
47
Chapter 3NATIONAL AND INTERNATIONAL NEWS
69
Chapter 4GANDHIAN JOURNALISM AND THE JOURNALISM
80
THE RISE
106
THE FURTHER EXPANSION
121
THE FIRST REAL ELECTRONIC
135
AN ENDLESS PARADE 147
147
MULTIMEDIA BORN
164
Glossary206
206
Index217
217
About the Author224
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À propos de l'auteur (2005)

John V Vilanilam is the former Head of the Department of Communication and Journalism, University of Kerala, Trivandrum where he also served as the Vice-Chancellor between 1992 and 1996. He is an expert in the field of Development and Development Communication, having authored numerous books including titles such as Reporting a Revolution: The Iranian Revolution and the NIICODebate (1989), Science Communication and Development (1993), MoreEffective Communication: A Manual for Professionals (2000), Advertising Basics (2004) and Mass Communication in India: A Sociological Perspective (2005). Dr Vilanilam is an extremely prolific writer and has published articles in renowned journals such as Journalism Quarterly, Journal of Communication, Media Asia, Communicator, Media Culture, and Society, Gazette (Amsterdam) and several front-ranking newspapers and professional journals.

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