The TV Brand Builders: How to Win Audiences and Influence Viewers
The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities.
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LibraryThing ReviewAvis d'utilisateur - petterw - LibraryThing
Andy Bryant and Charlie Mawer have written a book for a small, but extremely dedicated audience: publishers of visual content. I happen to be belong to the small group, and I love finally to have ... Consulter l'avis complet