Friends Watching Friends: American Television in Egypt

Friends Watching Friends: American Television in Egypt is a media study on the impact and influence of American television in Egypt. Based on personal and small group interviews and research from 2004–2006, the work includes ways that Egyptian women view the influence of American television in their daily lives as well as showing ways that Egyptians use the media to develop their ideas about Americans. Using the sitcom Friends as a focal point, the study probes commonalities about humor between Egyptian and American women that make Friends particularly appealing as an international text. Additionally, using an ethnographic approach, the research examines relevant social trends in employment, relationships, and the economy. It celebrates a diversity of opinions among Egyptian women and gives voice to those who want to share their views with others internationally and who have a strong tie to their own culture and heritage.