Media Economics: Applying Economics to New and Traditional MediaSAGE Publications, 16 juin 2004 - 368 pages "Hoskins, McFadyen and Finn de-dismalise economics. Their book is clearly written, full of cogent and apposite examples and analyses persuasively what makes media and communications like, and unlike, other economic sectors. From network externality to public good, from experience goods to superstars, from dumping to quotas they lucidly guide the reader through the tangles of the new economy and why it now matters less if maids burn books. Eat your heart out Thomas Carlyle." -Richard E. Collins, The Open University, U.K.
Media Economics differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment. Key Features
Media Economics assumes no prior background in economics and is designed for undergraduate and graduate students studying media economics and media industries. The book is an ideal text for public policy and the media as well as media and society courses with an economic perspective taught in Media Studies, Communication, Business, Journalism, Film Studies, Political Studies, and Economics programs. |
Table des matières
Demand and Supply | |
Markets | |
Consumer Behavior | |
5 | |
6 | |
7 | |
8 | |
Pricing and Market Segmentation | |
Advertising | |
Labor Markets | |
Government Intervention | |
Externalities | |
International Trade | |
References | |
9 | |
Autres éditions - Tout afficher
Media Economics: Applying Economics to New and Traditional Media Colin Hoskins,Stuart McFadyen,Adam Finn Affichage d'extraits - 2004 |