Media Economics: Applying Economics to New and Traditional Media

Couverture
SAGE Publications, 16 juin 2004 - 368 pages

Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.

 

Avis des internautes - Rédiger un commentaire

Aucun commentaire n'a été trouvé aux emplacements habituels.

Table des matières

Introduction and Overview
Demand and Supply
Markets
Consumer Behavior
5
6
7
8
Pricing and Market Segmentation
Advertising
Labor Markets
Government Intervention
Externalities
International Trade
References
Droits d'auteur

9

Autres éditions - Tout afficher

Expressions et termes fréquents

Informations bibliographiques