Communication Models for the Study of Mass CommunicationsRoutledge, 22 déc. 2015 - 238 pages Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models. |
Autres éditions - Tout afficher
Communication Models for the Study of Mass Communications Denis Mcquail,Sven Windahl Aperçu limité - 2015 |
Communication Models for the Study of Mass Communications Denis McQuail,Swen Windahl Affichage d'extraits - 1981 |
Communication Models for the Study of Mass Communications Denis McQuail,Swen Windahl Affichage d'extraits - 1993 |
Expressions et termes fréquents
according active agenda agenda-setting agenda-setting theory allocution alternative amongst approach attention attitudes audience basic behaviour Beverly Hills broadcasting campaign channels choice cognitive communication models Communication Theory communicator's cultural decoding DeFleur degree Denis McQuail dependency described developed diffusion effects of mass elements encoding especially experience factors feedback flow gatekeeping Gerbner gratifications important individual influence information gaps information society instance interaction interpersonal communication involved Journal of Communication Kennedy assassination knowledge knowledge gap hypothesis Maletzke marketing mass communication process mass communication research mass media McQuail meaning media content media effect media organization medium mycelium pattern perceived perception political polysemy potential Press production programme public opinion receiver receiver's reception References relations relationship relevant Rogers role Rosengren Sage Schramm selection sender sequence shown in Fig situation spiral of silence stages stimulus-response model structure television theory transmission transnationalization variables viewer Windahl