Designing for Growth: A Design Thinking Tool Kit for Managers

Couverture
Columbia University Press, 28 juin 2011 - 256 pages

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

 

Pages sélectionnées

Table des matières

What is?
39
What if?
93
What wows?
121
What works?
151
Leading Growth and Innovationin Your Organization
179
APPENDIX
199
NOTES
221
ABOUT THE AUTHORS
225
Droits d'auteur

Autres éditions - Tout afficher

Designing for Growth: A Design Thinking Tool Kit for Managers
Jeanne Liedtka,Tim Ogilvie
Aperçu limité - 2011
Designing for Growth: A Design Thinking Tool Kit for Managers
Jeanne Liedtka,Tim Ogilvie
Aucun aperçu disponible - 2017

Expressions et termes fréquents

AARP AARP’s approach assumption testing benet brain brainstorming Brivo Brivo Systems build challenge Christi Zuber clusters co-creation sessions concept development creative customer co-creation Darden Dave Jarrett de-risks your growth dene design brief design criteria design thinking design thinking process Diane Ty dierent e-commerce eorts executive exploration feedback focus focused future goal growth project gures Hewlett-Packard ideas important innovation insights Jeanne Jonathan Ive journey mapping key assumptions learning guide learning launch look Mark Stein marketplace mind mapping nancial napkin pitch Nicorette Nonviolent Communication oering opportunities organization Oscar partners possible Post-it notes PowerPoint problem project management aids protable prototype Pzer reect signicant smoking cessation solution soware stage story storyboard strategic Success Metrics target things thought experiments tool trigger questions users value chain value chain analysis visual wows

À propos de l'auteur (2011)

Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration, University of Virginia. Formerly the executive director of its Batten Institute, a foundation established to develop thought leadership in the fields of entrepreneurship and corporate innovation, she has also served as chief learning officer for the United Technologies Corporation (UTC) and as associate dean of the MBA program at Darden.

Tim Ogilvie is CEO of Peer Insight, an innovation strategy consultancy, where he has pioneered contributions to the emerging disciplines of service innovation, customer experience design, and business model exploration. His clients include AARP, Bank of America, Diebold, GE, Hallmark, Hewlett-Packard, Procter & Gamble, Starwood Hotels, and The Hartford.

Informations bibliographiques

TitreDesigning for Growth: A Design Thinking Tool Kit for Managers
Columbia Business School Publishing
AuteursJeanne Liedtka, Tim Ogilvie
ÉditeurColumbia University Press, 2011
ISBN0231527969, 9780231527965
Longueur256 pages
  
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