The Media and Communications in Australia

Couverture
ReadHowYouWant.com, 2010 - 818 pages
Traditional media are under assault from digital technologies. Online advertising is eroding the financial basis of newspapers and television, demarcations between different forms of media are fading, and audiences are fragmenting. We can podcast our favourite radio show, data accompanies television programs, and we catch up with newspaper stories on our laptops. Yet mainstream media remain enormously powerful. The Media and Communications in Australia offers a systematic introduction to this dynamic field. Fully updated and revised to take account of recent developments, this third edition outlines the key media industries and explains how communications technologies are impacting on them. It provides a thorough overview of the main approaches taken in studying the media, and includes new chapters on social media, gaming, telecommunications, sport and cultural diversity. With contributions from some of Australia's best researchers and teachers in the field, The Media and Communications in Australia is the most comprehensive and reliable introduction to media and communications available. It is an ideal student text, and a reference for teachers of media and anyone interested in this influential industry.
 

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Table des matières

THEORETICAL TRADITIONS
3
THE PRESS
123
RADIO 150 Chapter 6 TELECOMMUNICATIONS
181
TELEVISION 217 Chapter 8 FILM VIDEO DVD AND ONLINE DELIVERY
259
MAGAZINES
294
ADVERTISING
323
PUBLIC RELATIONS
357
POPULAR MUSIC
377
THE INTERNET ONLINE AND MOBILE
412
COMPUTER ONLINE AND CONSOLE GAMING PART III Issues
454
NETWORKS
519
References
565
Back Cover Material
656
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