The Media and Communications in Australia
ReadHowYouWant.com, 2010 - 818 pages
Traditional media are under assault from digital technologies. Online advertising is eroding the financial basis of newspapers and television, demarcations between different forms of media are fading, and audiences are fragmenting. We can podcast our favourite radio show, data accompanies television programs, and we catch up with newspaper stories on our laptops. Yet mainstream media remain enormously powerful. The Media and Communications in Australia offers a systematic introduction to this dynamic field. Fully updated and revised to take account of recent developments, this third edition outlines the key media industries and explains how communications technologies are impacting on them. It provides a thorough overview of the main approaches taken in studying the media, and includes new chapters on social media, gaming, telecommunications, sport and cultural diversity. With contributions from some of Australia's best researchers and teachers in the field, The Media and Communications in Australia is the most comprehensive and reliable introduction to media and communications available. It is an ideal student text, and a reference for teachers of media and anyone interested in this influential industry.
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Back Cover Material
AARNET ACCC ACMA advertising agencies argue Association Australian Broadcasting Corporation Australian film Australian media Big Brother blogs broadband celebrity cent cinema circulation commercial companies competition consumer creative cultural studies debate developed diversity dominant example Facebook Foxtel free-to-air gender global increasingly innovation Interactive interests iPhone journalism journalists licence magazines major media and communications media audience media audience research Media International Australia Melbourne ment million mobile games mobile media mobile phone multicultural newspapers Nine Network online social networks Optus organisation ownership participation particular platforms players political economy popular music Press production programs providers public relations radio regulation representation role screens sector sexual share social networking Special Broadcasting Service sport stations Sydney technologies telecommunications Telstra tion titles traditional tralian University user-created content users websites wireless women YouTube ZOO Weekly