Netflixed: The Epic Battle for America's Eyeballs
Penguin, 11 oct. 2012 - 304 pages
Netflix has come a long way since 1997, when two Silicon Valley entrepreneurs, Marc Randolph and Reed Hastings, decided to start an online DVD store before most people owned a DVD player. They were surprised and elated when launch-day traffic in April 1998 crashed their server and resulted in 150 sales. Today, Netflix has more than 25 million subscribers and annual revenues above $3 billion. Yet long- term success-or even survival-is still far from guaranteed. Journalist Gina Keating recounts the absorbing, fast-paced drama of the company's turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against video-store behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies. Netflix ushered in such innovations as DVD rental by mail, a patented online queue of upcoming rentals, and a recommendation algorithm called Cinematch that proved crucial in its struggle against bigger rivals. Yet for all its success, Netflix is still a polarizing company. Hastings is often heralded as a visionary-he was named Business Person of the Year in 2010 by Fortune-even as he has been called the nation's worst CEO. Netflix also faces disgruntled customers after price increases and other stumbles that could tarnish the brand forever. The quest to become the world's portal for premium video on demand will determine nothing less than the future of entertainment and the Internet. Drawing on extensive new interviews and her years covering Netflix as a financial and entertainment reporter, Keating makes this tale as absorbing as it is important.
Autres éditions - Tout afficher
7Eleven algorithms Amazon analysts Antioco April Blockbuster Online Blockbuster stores Blockbuster’s blog brand cable called chain chief Cinematch Circuit City company’s consumers costs customers disks distribution centers DIVX dollars DVD player email entertainment Evangelist executive films Hastings’s Hollywood Video Icahn Internet inventory investors Kaltschnee Keyes Keyes’s Kilgore kiosks Kish late fees launch manager marketing million subscribers months Movie Gallery movie rental Netflix Prize offer online business online DVD rental online rental online service Online’s operations percent profit Pure Atria Qwikster Randolph Redbox Reed Hastings rent Reuters revenue Ross San Jose Mercury Scotts Valley sell share Shepherd showed signups Silicon Valley startup streaming studios subscriber base subscriber growth subscription Swasey television thousand titles told Total Access Viacom video on demand video store Wall Street Walmart wanted watch Zine