Strategic Issues Management: Organizations and Public Policy Challenges
Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies.
Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration.
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A Search for Order
Scanning Identifying Monitoring Analyzing and Priority Setting
Getting the House in Order
Chapter 5 Special Interest Activists as Foes or Allies
Argument Structures and Zones of Meaning
Chapter 7 Obligations and Constraints on Issues Communication
Chapter 8 Issues Management and Crisis Communication
Balancing Public WellBeing With Technology
Marketing and SIM
About the Authors