Strategic Issues Management: Organizations and Public Policy ChallengesSAGE, 23 sept. 2008 - 424 pages Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features
Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration. |
À l'intérieur du livre
Résultats 1-5 sur 67
... actions before, during, and after had raised the issue of refinery safety. OSHA had to respond lest it become tarnished and demonstrated to be insensitive to the issue of worker safety. These OSHA inspections were programmed to target ...
... actions of BP kept the issue of worker safety alive and top of mind within management, regulatory, activist, and legislative circles. In fact, in December 2007, facts of management errors continued to make headlines: “BP Engineer: Facts ...
... action regarding public policy matters of concern to an organization” (p. 9). J. E. Grunig and Repper (1992) ... actions needed to engage in public policy activities (Hainsworth & Meng, 1988). Lauzen (1994) offered evidence that ...
... actions, including the strategic business plan and the standards of corporate responsibility that are sensitive to various positions on the issues. This list, then, is illustrative of the generic types of stakeholders: • Activist ...
... organizations' ability to avoid criticism of their policies and actions and to take advantage of opportunities presented by public policy trends. As much as some might view an information-sharing or exchange A Foundation of Community—21.
Table des matières
A Search for Order | |
Scanning Identifying Monitoring Analyzing and Priority Setting | |
Getting the House in Order | |
Chapter 5 Special Interest Activists as Foes or Allies | |
Argument Structures and Zones of Meaning | |
Chapter 7 Obligations and Constraints on Issues Communication | |
Chapter 8 Issues Management and Crisis Communication | |
Balancing Public WellBeing With Technology | |
Marketing and SIM | |
References | |
Index | |
About the Authors | |
Autres éditions - Tout afficher
Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath,Michael J. Palenchar Aucun aperçu disponible - 2008 |