Strategic Issues Management: Organizations and Public Policy ChallengesSAGE, 23 sept. 2008 - 424 pages Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features
Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration. |
À l'intérieur du livre
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... Activists once more installed themselves in the political power base of the United States. Sociopolitical dynamics and ... activist groups to exert the collective power of individuals; and (d) standards of corporate responsibility and ...
... activist groups, media reporters, and government agency heads who pressed for changes in business activities and ... activists. Although communication was and still is a vital part of what was needed, managers quickly realized that ...
... activist groups. All organizations have an interest in public policy trends and outcomes. Small businesses may not be able to engage in issue advertising, but they make rhetorical appeals in the appropriate forums for points of view on ...
... activist groups that do not agree with one another. If the company creates a balance with one, it may have a more serious legitimacy gap with another. In fact, the two activist groups may suffer a legitimacy gap with each other. A ...
... activist groups have the option of exerting influence or opposing the influence efforts of others. Issues management serves organizations when it assists executives to foster the bottom line by enhancing the quality of relationships ...
Table des matières
A Search for Order | |
Scanning Identifying Monitoring Analyzing and Priority Setting | |
Getting the House in Order | |
Chapter 5 Special Interest Activists as Foes or Allies | |
Argument Structures and Zones of Meaning | |
Chapter 7 Obligations and Constraints on Issues Communication | |
Chapter 8 Issues Management and Crisis Communication | |
Balancing Public WellBeing With Technology | |
Marketing and SIM | |
References | |
Index | |
About the Authors | |
Autres éditions - Tout afficher
Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath,Michael J. Palenchar Aucun aperçu disponible - 2008 |