Strategic Issues Management: Organizations and Public Policy ChallengesSAGE, 23 sept. 2008 - 424 pages Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features
Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration. |
À l'intérieur du livre
Résultats 1-5 sur 63
... been interested in the self-promotional efforts of some public relations and even advertising agencies indicating that issues management is a subspecialty. That services-marketing approach would suggest that it is only ix Preface.
... agencies continue to prefer to be indifferent to the interests and preferences of others. They often believe that steady as she goes is the best motto and that well-turned phrases and deep pockets of political influence are sufficient ...
... agencies looking into the blast, partially blamed cost-cutting at BP for the accident, citing internal BP documents. (“BP Settles Claim,” 2006, p. A2) After this crisis event, others occurred that has kept BP on the issue hot seat. It ...
... agencies. Issues management as an applied discipline is an ancient business and communication practice. For centuries, government leaders as well as business managers have responded to, created, and managed issues as part of their ...
... agencies should conduct themselves to achieve objectives that were appropriate in light of the ideological environment that was fluid, a matter of substantial debate. SIM is more than a communication function, certainly more than public ...
Table des matières
A Search for Order | |
Scanning Identifying Monitoring Analyzing and Priority Setting | |
Getting the House in Order | |
Chapter 5 Special Interest Activists as Foes or Allies | |
Argument Structures and Zones of Meaning | |
Chapter 7 Obligations and Constraints on Issues Communication | |
Chapter 8 Issues Management and Crisis Communication | |
Balancing Public WellBeing With Technology | |
Marketing and SIM | |
References | |
Index | |
About the Authors | |
Autres éditions - Tout afficher
Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath,Michael J. Palenchar Aucun aperçu disponible - 2008 |