Strategic Issues Management: Organizations and Public Policy ChallengesSAGE, 23 sept. 2008 - 424 pages Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features
Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration. |
À l'intérieur du livre
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... behaviors demonstrated over them in the United States, and the sophistication of issue advocates prompted public relations, public affairs, and advertising specialists to see it as new communication challenges. The public, in general ...
... behaviors that fall in the area of doing the right thing (B. K. Berger & Reber, 2006). The challenge, as well, is to engage in the contest of what constitutes the right or best thing. Despite the disproportionate attention devoted to ...
... strategic business plans and communication campaigns. No other corporate function more completely stresses the inseparability of ethical corporate behavior, public judgment of what is legitimate, responsible production 12—CHAPTER 1.
... behavior, public judgment of what is legitimate, responsible production and delivery of goods and services, and internal and external attempts to inform and persuade targeted constituencies to gain their support. It can penetrate all ...
... behavioral intentions about the matter. Second is that stakeholders hold stakes. In conflict theory, a stake is something of value. At the heart of resource dependency theory, the ability to hold or grant a stake is a key to the ...
Table des matières
A Search for Order | |
Scanning Identifying Monitoring Analyzing and Priority Setting | |
Getting the House in Order | |
Chapter 5 Special Interest Activists as Foes or Allies | |
Argument Structures and Zones of Meaning | |
Chapter 7 Obligations and Constraints on Issues Communication | |
Chapter 8 Issues Management and Crisis Communication | |
Balancing Public WellBeing With Technology | |
Marketing and SIM | |
References | |
Index | |
About the Authors | |
Autres éditions - Tout afficher
Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath,Michael J. Palenchar Aucun aperçu disponible - 2008 |