Strategic Issues Management: Organizations and Public Policy ChallengesSAGE, 23 sept. 2008 - 424 pages Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features
Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration. |
À l'intérieur du livre
Résultats 1-5 sur 44
... Brand Equity and Organizational Reputation Vignettes: Proactive Versus Reactive Chapter Goals Corporate Branding 245 273 309 349 Brand Equity: Many Faces and Definitions Brand Attributes and Attitude.
... Equity: Many Faces and Definitions Brand Attributes and Attitude Theory Logics of Brand Equity Brand Equity and Crisis Brand Equity and Risk SIM Challenge: Corporate Responsibility and Long-Term Planning A Brand Equity Case Study: Coors ...
... brand equity. Taking a bit more societal view—one featuring the logics of power resource management—SIM can be defined as “the management of organizational and community resources through the public policy process to advance ...
... brand equity. The Public Affairs Council reasons that effective issues management can identify and work toward constructive response to opportunities as well as threats. Speaking as chairperson of the Issue Management Association, W ...
... brand equity. Willingness to give rather than withhold stakes suggests a positive relationship as defined by Sethi's (1977) concept of the legitimacy gap, which was discussed earlier in the chapter. Keep in mind that in most cases ...
Table des matières
A Search for Order | |
Scanning Identifying Monitoring Analyzing and Priority Setting | |
Getting the House in Order | |
Chapter 5 Special Interest Activists as Foes or Allies | |
Argument Structures and Zones of Meaning | |
Chapter 7 Obligations and Constraints on Issues Communication | |
Chapter 8 Issues Management and Crisis Communication | |
Balancing Public WellBeing With Technology | |
Marketing and SIM | |
References | |
Index | |
About the Authors | |
Autres éditions - Tout afficher
Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath,Michael J. Palenchar Aucun aperçu disponible - 2008 |