Strategic Issues Management: Organizations and Public Policy ChallengesSAGE, 23 sept. 2008 - 424 pages Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features
Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration. |
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... executive officer. He was given great credit over the years for making BP a successful and forward-thinking company. The buck stopped on his desk, however. During the 2006 crises, his retirement was announced to be effective in 2008 ...
... executives whose policy and operational decisions would endanger their employees. One fallout from the BP case continues to be a working issue. In 2007, U.S. Representatives Gene Green and Al Green introduced federal legislation to ...
... executives recognize the countless ways SIM adds value to their organizations and society. Academics from an eclectic range of disciplines and savvy issues management and public relations practitioners know that issue debates are a ...
... executives of increasingly large corporations turned strategically to government to seek favorable public policy to define, defend, and champion their business consolidation and mass production practices that helped to spawn the mass ...
... executives were caught off guard by critics condemning a myriad of business activities that in the minds of the executives were profitable, efficient, and realistic. Sparked by antiwar and civil rights protests, penetrating voices ...
Table des matières
A Search for Order | |
Scanning Identifying Monitoring Analyzing and Priority Setting | |
Getting the House in Order | |
Chapter 5 Special Interest Activists as Foes or Allies | |
Argument Structures and Zones of Meaning | |
Chapter 7 Obligations and Constraints on Issues Communication | |
Chapter 8 Issues Management and Crisis Communication | |
Balancing Public WellBeing With Technology | |
Marketing and SIM | |
References | |
Index | |
About the Authors | |
Autres éditions - Tout afficher
Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath,Michael J. Palenchar Aucun aperçu disponible - 2008 |