Strategic Issues Management: Organizations and Public Policy ChallengesSAGE, 23 sept. 2008 - 424 pages Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features
Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration. |
À l'intérieur du livre
Résultats 1-5 sur 33
... harm business and society. So, they are confronted with this communication challenge: Is it best to accommodate critics and seem to change but really not do so? Is it sufficient to issue statements that should assuage critics and ...
... harm to industrial workers. Three days before the press conference Haywood held in Houston at plant facilities, the Houston Chronicle reported that the Occupational Safety and Health Administration (OSHA) was stepping up refinery ...
... harm society. Discussion over the scope and purpose of the discipline led people to realize that issue debate was nothing new, even with the increased power and relevance of activists. Although communication was and still is a vital ...
... harm its operations” (p. 148). They see this function as a complement to public affairs that may otherwise be “confined to reactive, 'fire-fighting' conduct.” Because it is inseparable from basic business concerns, SIM “is simply never ...
... harm relationships. “Situational analysis requires that top management attempt to find a strategic fit between external opportunities and internal strengths while working around external threats and internal weaknesses” (Hunger ...
Table des matières
A Search for Order | |
Scanning Identifying Monitoring Analyzing and Priority Setting | |
Getting the House in Order | |
Chapter 5 Special Interest Activists as Foes or Allies | |
Argument Structures and Zones of Meaning | |
Chapter 7 Obligations and Constraints on Issues Communication | |
Chapter 8 Issues Management and Crisis Communication | |
Balancing Public WellBeing With Technology | |
Marketing and SIM | |
References | |
Index | |
About the Authors | |
Autres éditions - Tout afficher
Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath,Michael J. Palenchar Aucun aperçu disponible - 2008 |