Strategic Issues Management: Organizations and Public Policy ChallengesSAGE, 23 sept. 2008 - 424 pages Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features
Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration. |
À l'intérieur du livre
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... impact. Even more recent environmental impact events, by BP and other companies, have continued a crisis aura that slows or prevents U.S. Congress's opening of the reserve to oil exploration and production. Undoubtedly, part of the ...
... impact of SIM, public affairs, and public relations continue to be problematic in management theory, numerous managers and executives recognize the countless ways SIM adds value to their organizations and society. Academics from an ...
... impact of SIM on an organization's performance. To that end, they ask whether it participates constructively in decision making or decision implementation (Fleisher, 2002; Palese & Crane, 2002; Sawaya & Arrington, 1988). Public ...
... impacts through issues analysis, (d) prioritizing and establishing company policy positions by coordinating and assisting senior management decision making, (e) creating the company response from among a range of issue change strategy ...
... impact on the organization. A demographic category of customers can affect a business by deciding to pay for goods and services provided by the organization. Lawmakers are primary stakeholders for any government agency that needs ...
Table des matières
A Search for Order | |
Scanning Identifying Monitoring Analyzing and Priority Setting | |
Getting the House in Order | |
Chapter 5 Special Interest Activists as Foes or Allies | |
Argument Structures and Zones of Meaning | |
Chapter 7 Obligations and Constraints on Issues Communication | |
Chapter 8 Issues Management and Crisis Communication | |
Balancing Public WellBeing With Technology | |
Marketing and SIM | |
References | |
Index | |
About the Authors | |
Autres éditions - Tout afficher
Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath,Michael J. Palenchar Aucun aperçu disponible - 2008 |