Strategic Issues Management: Organizations and Public Policy ChallengesSAGE, 23 sept. 2008 - 424 pages Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features
Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration. |
À l'intérieur du livre
Résultats 1-5 sur 90
... Interests: The Basis of Corporate Responsibility Standards of Corporate Responsibility: A Rhetorical Rationale Changing ... Interest Activists as Foes or Allies 157 Vignette: Fast Food—A Lightning Rod for Big Food Protest Chapter Goals ...
... interests and preferences of others. They often believe that steady as she goes is the best motto and that well-turned phrases and deep pockets of political influence are sufficient to protect their planning and management from external ...
... interests. One is process, often not that far removed from the principles of systems theory and social exchange theory ... interest in some matter, and whose goodwill and support collaboratively bring each organization and society to a ...
... interest; (b) society became sensitive to the increasing heterogeneity of values, attitudes, beliefs, interests, and cultures that destroyed the sense of policy consensus that prevailed at the start of the 1960s; (c) people lost ...
... interests and rights by striking a mutual balance with those of stakeholders” (Heath, 2006a, p. 79). The marketplace ... interest in public policy trends and outcomes. Small businesses may not be able to engage in issue advertising, but ...
Table des matières
A Search for Order | |
Scanning Identifying Monitoring Analyzing and Priority Setting | |
Getting the House in Order | |
Chapter 5 Special Interest Activists as Foes or Allies | |
Argument Structures and Zones of Meaning | |
Chapter 7 Obligations and Constraints on Issues Communication | |
Chapter 8 Issues Management and Crisis Communication | |
Balancing Public WellBeing With Technology | |
Marketing and SIM | |
References | |
Index | |
About the Authors | |
Autres éditions - Tout afficher
Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath,Michael J. Palenchar Aucun aperçu disponible - 2008 |