Strategic Issues Management: Organizations and Public Policy ChallengesSAGE, 23 sept. 2008 - 424 pages Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features
Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration. |
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... legislation can harm business and society. So, they are confronted with this communication challenge: Is it best to accommodate critics and seem to change but really not do so? Is it sufficient to issue statements that should assuage ...
... legislation to extend that protection to contract workers. The employees killed in the Texas City explosion were contract workers. On June 15, 2007, new BP CEO Tony Hayward said, in the words of a Houston Chronicle reporter, that “he is ...
... legislation, regulation, or crisis but to balance the interests of all segments of the community so that each enjoys the proper amount of reward or benefit in proportion to the cost of allowing industry free rein to impose its own ...
... legislation continue to affect private-sector activities. As well as creating constraints, public policy promotes business revenue and generates initiatives as well. Strategic management entails an organization's ability (whether profit ...
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Table des matières
A Search for Order | |
Scanning Identifying Monitoring Analyzing and Priority Setting | |
Getting the House in Order | |
Chapter 5 Special Interest Activists as Foes or Allies | |
Argument Structures and Zones of Meaning | |
Chapter 7 Obligations and Constraints on Issues Communication | |
Chapter 8 Issues Management and Crisis Communication | |
Balancing Public WellBeing With Technology | |
Marketing and SIM | |
References | |
Index | |
About the Authors | |
Autres éditions - Tout afficher
Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath,Michael J. Palenchar Aucun aperçu disponible - 2008 |