Strategic Issues Management: Organizations and Public Policy ChallengesSAGE, 23 sept. 2008 - 424 pages Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features
Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration. |
À l'intérieur du livre
Résultats 1-5 sur 51
... monitor issues; and a commitment to know and achieve the level of CSR that is necessary to maintain the legitimacy of the organization. This is the scope of SIM that will be discussed throughout this book. 4—CHAPTER 1.
... legitimacy of regulated monopoly. It is not coincidental that SIM and the practice of public relations grew up during this era when executives employed communication specialists to advance their causes. For the first time in the history ...
... legitimacy changed (Pfeffer, 1981). This fertile ground fed the growth of issues management. The term issues management was coined in the 1970s, but the concept is much older. Other terms, such as public relations and public affairs in ...
... legitimacy, and societal value. Issues management is a multifunctional discipline. It “is a leadership process that defines the strategic common ground between a company [or other organization] and its key audiences” (Palese & Crane ...
... legitimacy (and power), and this struggle is not a recent phenomenon. It is arguably the forge from which issues management emerged in the 1870s and the stone on which it was honed in the 1970s. What Sethi (1977) called the legitimacy ...
Table des matières
A Search for Order | |
Scanning Identifying Monitoring Analyzing and Priority Setting | |
Getting the House in Order | |
Chapter 5 Special Interest Activists as Foes or Allies | |
Argument Structures and Zones of Meaning | |
Chapter 7 Obligations and Constraints on Issues Communication | |
Chapter 8 Issues Management and Crisis Communication | |
Balancing Public WellBeing With Technology | |
Marketing and SIM | |
References | |
Index | |
About the Authors | |
Autres éditions - Tout afficher
Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath,Michael J. Palenchar Aucun aperçu disponible - 2008 |