Strategic Issues Management: Organizations and Public Policy ChallengesSAGE, 23 sept. 2008 - 424 pages Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features
Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration. |
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... nonprofit, and business), however, built strategic issues management into their culture. At one level, the issues management movement seemed to suggest that it was no longer a vital player in political and economic discourse and ...
... nonprofit, even activist) is immaterial. We use the term broadly, in that encompassing way. We believe that all kinds of corporate entities, organizations by whatever name, require a sound sense of SIM to maintain effective control of ...
... nonprofit pressures, this book seeks again to advance the cause for a constructive and integrative role to collaborative decision making as the rationale for the political economy and the balance of conflicting and aligned interests. It ...
... nonprofits, nongovernmental organizations (NGOs), and government agencies. Issues management as an applied discipline is an ancient business and communication practice. For centuries, government leaders as well as business managers have ...
... nonprofit organizations such as Planned Parenthood engage in public policy debates on public health issues, as well as debates that center on its role, legitimacy, and societal value. Issues management is a multifunctional discipline ...
Table des matières
A Search for Order | |
Scanning Identifying Monitoring Analyzing and Priority Setting | |
Getting the House in Order | |
Chapter 5 Special Interest Activists as Foes or Allies | |
Argument Structures and Zones of Meaning | |
Chapter 7 Obligations and Constraints on Issues Communication | |
Chapter 8 Issues Management and Crisis Communication | |
Balancing Public WellBeing With Technology | |
Marketing and SIM | |
References | |
Index | |
About the Authors | |
Autres éditions - Tout afficher
Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath,Michael J. Palenchar Aucun aperçu disponible - 2008 |