Strategic Issues Management: Organizations and Public Policy ChallengesSAGE, 23 sept. 2008 - 424 pages Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features
Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration. |
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... occur to form collective meaning. It features the paradigm of statement and counterstatement. In the ideal, each statement refines each other statement, leading to co-created meaning that rests on the principles of collaborative ...
... occur when an industry seeks to standardize and improve operating standards among its members. The rationale for this change is the desire to reduce the bad-apple effect of the worst performers being used by activists to characterize ...
... occur in regard to issue position as well as actions, including the strategic business plan and the standards of corporate responsibility that are sensitive to various positions on the issues. This list, then, is illustrative of the ...
... occur between nonprofits, especially those engaged in activist and government agencies at all levels. The strategic advantage of effective SIM is that it encompasses all efforts organizations must make to create mutually beneficial ...
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Table des matières
A Search for Order | |
Scanning Identifying Monitoring Analyzing and Priority Setting | |
Getting the House in Order | |
Chapter 5 Special Interest Activists as Foes or Allies | |
Argument Structures and Zones of Meaning | |
Chapter 7 Obligations and Constraints on Issues Communication | |
Chapter 8 Issues Management and Crisis Communication | |
Balancing Public WellBeing With Technology | |
Marketing and SIM | |
References | |
Index | |
About the Authors | |
Autres éditions - Tout afficher
Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath,Michael J. Palenchar Aucun aperçu disponible - 2008 |