Strategic Issues Management: Organizations and Public Policy ChallengesSAGE, 23 sept. 2008 - 424 pages Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features
Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration. |
À l'intérieur du livre
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... problems and suggest ways for BP to operate at a higher safety standard. ABS Consulting performed the technical review. One major conclusion was that the culture of BP led the company to focus more on personnel safety than on plant ...
... problem-solving function critical to the survival of an organization” (Tucker, Broom, & Caywood, 1993, p. 38). In this way, it was designed as “the management process whose goals is to help preserve markets, reduce risk, create ...
... problems. (d) Two-way communication can reach constituencies in a way that is collaborative and long range rather than short term. It is not limited to periodic press releases, media relations, and publicity strategies but rather ...
... problems. • Much needs to be accomplished to refine the ability to quantify the impact of issues management on corporate bottom lines. • Communication is not the only function of issues management that often requires reactive and ...
... problems. Concerns connected to these motivators are the heart of the legitimacy gap, the extent to which key ... problem arises from the difference between what exists and what is expected. This gap can demand a corrective communication ...
Table des matières
A Search for Order | |
Scanning Identifying Monitoring Analyzing and Priority Setting | |
Getting the House in Order | |
Chapter 5 Special Interest Activists as Foes or Allies | |
Argument Structures and Zones of Meaning | |
Chapter 7 Obligations and Constraints on Issues Communication | |
Chapter 8 Issues Management and Crisis Communication | |
Balancing Public WellBeing With Technology | |
Marketing and SIM | |
References | |
Index | |
About the Authors | |
Autres éditions - Tout afficher
Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath,Michael J. Palenchar Aucun aperçu disponible - 2008 |